Red Lobster x NowThis Media
#Lobsterworthy with Tyrese Gibson
Lobsterworthy: FashionistasPart 2
Lobsterworthy: PerformersPart 3
Chances are you’ve seen a NowThis video on your social media feeds. When NowThis teamed up with the Red Lobster brand to create content featuring Tyrese Gibson, they chose LA’s iconic Venice Beach Boardwalk as the setting. In order to bring authenticity to the shoot and recreate Venice’s vibrant, diverse community, NowThis needed to fill 25 different roles - including many unique personas like Bucket Drummers, Tai Chi Gurus, Bodybuilders, Harajukus, Trendy Hijabis, all roles as varied as Venice itself - all with only 48 hours before filming began. Due to a scheduling conflict with the principal talent, the shoot was pushed back on short notice.
Special Skills Casting
from bucket drummers to fire breathers
managing talent on two different sets
needed prompt, easy communication
Very Unique Roles
everything from harajukus to hijabis
To streamline operations and track down unique personalities, NowThis brought on Castifi. With an active database of thousands of performers nationwide, Castifi leveraged its deep connections in the acting community to cast the best people for each role. To ensure realism on the shoot, we also visited Venice Beach to identify real people on the street who could participate too.
After many hours of reviewing video submissions, social media profiles, and reels, we were able to provide perfect matches for all of the specialized roles that NowThis needed. With only five days to cast the shoot, we relied on our strong talent database, quick notifications, and easy to use app to pull through for us. Plus, we needed to compile a strong standby list for each role, just in case someone couldn't make it on the day of. After a successful wrap, NowThis has continued to leverage Castifi’s unparalleled service and flexibility for future shoots.
Large Talent Pool
thousands of talent and organized data
add multiple sets to one shoot day
Custom App Notifications
allows us to send push, text & emails
always ensure backups are ready
With the help of our vetted talent database, we had ZERO no shows or cancellations on the day of the shoot. The producers were thrilled.
The video was a major success. For just one of the several cuts, they received over 3.8 million views, 27k Likes, and >1k shares. Talk about viral.
“Background actors are the key to fleshing out every good film. The team at Castifi understands that, and they bring amazing energy to the process. Working with Castifi has saved me a ton of time without sacrificing quality. To me, that’s invaluable.”
Jay Zabriskie1st Assistant Director -- NowThis Media